Four Loko – Another Deadly Drug from the Alcohol Industry


What age group do you think of when you see these flavors: fruit punch, watermelon, blue raspberry, and grape? Responsible adults or children. Enter Four Loko the alcoholic energy drink which is known as “liquid cocaine” or “blackout in a can.”

Well what can we say… we’ve written at length about alcoholic energy drinks in the past (suffice to say: we are not big fans). We are extremely disappointed to see  another purveyor of alcoholic energy drinks succeed by  targeting young drinkers.

Four Loko

We would like to ring the alarm yet again about a dangerous phenomenon: extreme alcoholic energy drink.  Four Lokos is known as “liquid cocaine” and “blackout in a can.” Four Loko has already been very controversial as it was implicated in suspected “date rape drug party” in Roslyn Washington. Police arrived at this party to find a large group of students from Central Washington University  in various states of consciousness and rushed 9 to the hospital.  The intoxicants are still being investigated by analyzing blood drawn from the victims but according to ABC News, Four Loko was being imbibed at the party.  Also, according to College Authorities, some students had blood alcohol contents that exceeded the lethal limits.  A similar type of party occurred in New Jersey recently where some college students ended up in the Emergency Room after consuming Four Loko.

The Makers Love it

Phusion Projects knows what they are doing.  The company which also goes by “Drink Four Brewing Company” have made a dangerous beverage that comes in flavors like fruit punch, watermelon, blue raspberry, and grape.What age group do you think of when you see those flavors? Responsible adults?  Not us.

Purveyors of a dangerous drug like alcoholic energy drinks know they have hit the jackpot when they get nicknames like  “liquid cocaine” and “blackout in a can.”  Sadly, this equates to dollar signs as the young populace they target are enticed by the drug. Think about the ever present Scarface poster in dorm rooms of our nations’ youth, or the infatuation with hard drinking activities like “flip cup,” “beer pong,” quarters, “quarters,” and “a**hole.”  Do you think something called “blackout in a can” or “liquid cocaine” might appeal to them?

“Police arrived at this party to find a large group of students from Central Washington University  in various states of consciousness and rushed 9 to the hospital.”  – Sound like FUN??

The Dangers of Mixing Alcohol and Caffeine

Okay, lets do the obvious thing and point out why this combination is lethal.  Alcohol is a depressant and caffeine is a stimulant.  When your body gets drunk you can feel it and it should make you slow down.  The body will actually reject too much alcohol to save you from poisoning yourself (by vomiting).

When you mix caffeine into the equation, the false sense of alertness might cause you to not realize what you’ve imbibed. If you mix in a dangerous drinking game where a combination of fun, peer pressure, and intoxication might lead you to overdo the intake drastically… the potential for a fatal overdose goes way up.  Not to mention the possibility of someone giving you a date rape drug or perhaps your judgement is compromised to the point you mix in a drug like ecstasy or (god forbid) OxyContin ( a sure recipe for a fatal overdose).

Dr. Eric A. Weiss, an emergency medicine expert at Stanford University, says “What I worry about as a trauma physician is that someone will drink one can of this stuff and not realize how much alcohol they’ve consumed.”

Exactly right.

Use your judgement, be aware of what you drink, make sure someone is sober enough to call for help (and drive), and don’t fall for the hype: Four Loko is not cool.